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Destination is defined as “the place to which one is going or directed”. A destination as being a place people visit on a yearly basis that provides good value, good service, and things to do. The Urban Land Institute, which coined the term “Urban Entertainment Destination,” defines it as “a leisure entertainment center, or retail dining entertainment that offers a synergistic combination of entertainment, food and beverage, and retail,” and takes the “form of a cohesively owned and operated complex with tenants or a downtown district of independent property owners and tenants”. Simply put, UED’s are a new form of development comprised of unanchored retail projects, animated with a mix of entertainment venues and icon restaurants that serves as a solution for revitalizing urban and new regional centers for communities and regions.